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THR Malawi joins global movement to back vaping and beat smoking

Lilongwe, 7 July 2021 – Today, THR Malawi is joining a global movement coordinated by the World Vapers’ Alliance to Back Vaping. Beat Smoking. With 2021 being one of the most important years in the history of vaping, vaping activists and vapers in Malawi are raising their voices and calling for our politicians to embrace vaping-friendly policies. 

Commenting on the launch of the campaign Chimwemwe Ngoma said:

“We are excited to join this global effort to eradicate smoking for good. So many lives could be saved in Malawi if legislation follows evidence and includes vaping as a crucial tool to fight smoking.” 

This year is vital for the future of vaping and its ability to beat smoking. A global conference on tobacco control (COP 9) is taking place at the end of the year, which includes representatives from [Name of country] administration. Many anti-vaping activists are calling for treating vaping the same as smoking, including putting in place flavour bans and tax hikes. Our leaders will need to stand up for vaping and push back on further restrictions. 

Michael Landl, Director of the World Vapers Alliance said:

“Having THR Malawi as a partner means that we have an even stronger voice at a global level this year. It will give a clear signal to the world that Malawi stands for vaping and wants to beat smoking.”


The Back Vaping. Beat Smoking Campaign is working together with vaping activists and organizations around the world to send a strong message to global leaders. To learn more about it go to

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