This project will showcase peoples experience with tobacco smoking in Malawi, featuring perspectives from current smokers, those that have successfully quit smoking, non-smokers, and public health experts on tobacco harm reduction. The clips will feature themes on the cultural perceptions towards smoking, the physical, mental, social and economic effects of smoking, barriers to smoking cessation, underage smoking, public smoking, smoking cessation interventions, knowledge of tobacco harm reduction and safer nicotine delivery technologies.